The thinking was that since far more people would see the magazine at the newsstands than would actually buy it and read the article, a much larger number of people would think Newsweek was indeed claiming global warming was a hoax, and would never understand the sarcasm.
It seems that one of the editors of Scientific American agrees, and posted his concerns at that magazine’s editors’ blog Wednesday with a headline "Newsweek Denies the Existence of Global Warming" (emphasis added throughout):
Maybe it’s because I don’t have the faith in people that I should, but I find this Newsweek cover really irresponsible. Actually, it’s due to the polls cited in the article–and those I have seen elsewhere–that suggest that the American public thinks, among other things, that scientists are still trying to determine if global warming is for real and that it’s a major issue in the upcoming Presidential election.
Sure, the cover is provocative and gripping, but it also may be doing a disservice to the general public and the people working hard to develop new ways to combat what is realistically the greatest threat to our livelihood: climate change.
How fabulous. But it got better:
[I]f I am scanning a magazine rack–assuming I am not a science writer–what am I going to think when I see this Newsweek cover?
Probably not much…Am I going to take the time to read what the asterisk is referencing? Maybe. Another plausible scenario could be: I just read the big print, forget about it and then three weeks later–while I am talking to someone about politics or energy policy or compact fluorescent light bulbs–blurt out, "I read somewhere that global warming is a hoax."
This is one instance when I can definitely say that I hope a global warming alarmist is right.
—Noel Sheppard is an economist, business owner, and a contributing editor to NewsBusters.