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As the scientific community debates the probable impact of human industry on the Earth’s climate, many in the environmental lobby, determined to dominate the political debate, wage an effective public relations campaign in the public arena. Believing fervently in their version of the facts, they cleverly tailor their rhetoric to have the strongest possible impact on the political process, without regard for the ongoing scientific debate. It is quite ironic that, while those who argue that we face a “climate crisis” like to think of themselves as the advocates for science and reason, their tactics and rhetoric are often reminiscent of a sideshow, relying on hype and fear to capture the public’s imagination.