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We will eradicate malaria by 2010, stricken families were promised a few years ago. Well, 2010 is nearly gone and, instead of eradication, we have more malaria than before … and a new target date: 2015. Unless malaria control policies change, that date too will come and go. Billions will still be at risk of getting malaria. Hundreds of millions will continue getting the disease. Millions will die or become permanently brain-damaged. And poverty and misery will continue ravaging Third World communities.