DeSmogBlog describes itself as "the world’s number one source for accurate, fact based information regarding Global Warming misinformation campaigns." It takes the position that "An overwhelming majority of the world’s climate scientists agree that the globe is warming...and that the indiscriminate burning of fossil fuels is to blame." (Einstein didn't think majority opinion decided scientific disputes, but that's another discussion.)

DeSmogBlog alleges that those who doubt global warming theory are part of a "a well-funded and highly organized public relations campaign" that is "trying to confuse the public, to forestall individual and political actions that might cut into exorbitant coal, oil and gas industry profits."

In this comic-book view of the world, environmental issues aren't complex matters involving imperfect tradeoffs, limited resources, and inadequate technologies. Nor is it necessary to consider ideas from multiple perspectives in order to understand them thoroughly.

In the DeSmogBlog universe, good guys and bad guys are readily identifiable and the way forward is clear. Although DeSmogBlog implies that its concern is with industry lobbying efforts, in reality anyone who disagrees with its perspective gets slimed. Satirist Rex Murphy, for example, is called "resolutely stupid" because his bracing commentaries on global warming contrast with the DeSmogBlog point-of-view.

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